2024

YEAR

Architecture

SPHERE

CLIENT

Architectural bureau

ZARYA ARCHITECTS — architectural bureau that creates projects for the development of a comfortable environment at the intersection of innovation, art and local analysis, where every solution is filled with aesthetics and emotions when they come together

by Sirin Digital

SMM style kit for

ZARYA

The concept was born at the intersection of nature and art, which is embodied in the visual. Here, the brand becomes a reflection of the connection between nature and architecture. Through the content we reveal the visual-semantic code of the brand: we transfer the aesthetics of the Russian nature and pass on the idea of intertextuality through the reproduction of subjects of works of art, quoting scenes from cinema, painting and music. Thus, we create vivid, emotional and expressive stories

our approach

other stages of the project

As part of the integrated rebranding of the architectural bureau, a smm-brand book and strategic content plan were developed for 3 months

about the project

all projects / marketing / zarya

Create a recognizable on all social networks and reflecting the essence of the bureau’s image.
— Niche analysis
— Development of visual style
— Development of tone of vioce
— Development of positioning for 3 social networks
— Creation of content plan and copywriting of texts
— Video-produced content

goal and objectives

On the three main sites VK, TELEGRAM and in the «forbidden network» a visual concept was implemented that created a unified image of the architectural office Zarya on social sites.

result

prototyped content plan for all venues

actual stories

OTHER PROJECTS