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2024
YEAR
Fashion
SPHERE
CLIENT
Brand of kimono
Ikatique — brand of authentic kimono, made from traditional Uzbek fabrics using the technique «ikat»
by Sirin Digital
SMM style kit for
IKATIQUE
We carefully studied the DNA brand and selected appropriate visual aesthetics for the communication of the brand in social networks.
Together with the brand team we built a content plan for a unique communication system in each social network.
The art direction of the shooting was also worked out separately for an effective and clear presentation of the brand’s exteriors, since each model has a very complex cut and texture
Together with the brand team we built a content plan for a unique communication system in each social network.
The art direction of the shooting was also worked out separately for an effective and clear presentation of the brand’s exteriors, since each model has a very complex cut and texture
our approACH
other stages of the project
In IKATIQUE we combine the heritage of Uzbek craftsmanship with freedom of expression, transforming traditional techniques into modern art. We study and link the textures of fabrics, patterns, draperies, volumes. We are interested in how the ordinary form of a product changes and comes alive.
Our task was to develop a common visual concept within the framework of our previous marketing plan
Our task was to develop a common visual concept within the framework of our previous marketing plan
about the project
stories, highlights, posts
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