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2024
YEAR
Other
SPHERE
CLIENT
Local branding
Kochabrovo — family of brands, which transmit a single image of the original Russian village. Under its aegis, the brand unites: the village itself and local production of ivan tea
kochabrovo
by Sirin Digital
Brand identity for
design approach
We sought to convey the authenticity and soul of the brand through visual solutions. Developed the identity for two directions: the village of Kochabrovo and the brand of tea. On the basis — honesty, comfort and naturalness
Kochabrovo — family of brands that transmit a common image of the original Russian village. Under its aegis, the brand unites: the village itself and local production of ivan tea. Together they tell a story of peace, harmony and deep connection with nature. It is a place and product in which to feel the true Russian soul
about the project
concept
key visual
Kochabrovo identity is a visual reflection of the deep connection with nature and sincere country coziness. Illustrations of animals add liveliness and symbolism, and the color scheme - soft earthy and warm shades - creates a sense of calm and harmony. Tea packaging and branded patterns emphasize the product’s naturalness and create a memorable, cohesive brand image.
identity
The identity turned out to be cohesive and profound—everything works to create the brand’s atmosphere. The logos, illustrations, colors, and packaging seem to have grown out of the very idea of Kochabrovo. Now we have a visual language that accurately conveys our character and values.
client review
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